Aston Martin to launch Rapide film set

Bond-esque short film released, Gaydon's viral promotion takes a classy turn
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Innovative viral marketing is a rapide-ly developing trend, pardon the pun, and as Aston Martin has proved this week, budget appears to know no bounds.

This video, the first in a three-part series, is a short Bond-esque film designed to showcase the British marque's new four-door sports coupe, Rapide, further expanding the desirable model's burgeoning appeal.

Even we've got to admit the newly released film -- the marque's first foray into the digital medium -- is quite well done, leaving us keen to track the storyline as the weeks progress.

Aston Martin will release the film across several social media outlets in 39 countries between now and February.

Shot in Lisbon, Portugal, the films follow a group of secret agents as they attempt to deliver a precious object, time, to a mystery figure. The ethos of the film is said to be based on one of life's quandaries: the more success you had, the less time you had to share it with the people who mattered.

"We wanted to deliver a subtle but clever piece of branded entertainment, something that mirrors the thrill of the drive," explained the film's director, Donnie Masters. "Intelligent, dramatic yet very exciting. It's an action-packed Aston Martin story in three parts, designed to entertain our audience. We're not hard selling, we're showcasing. After all it is the thinking man's (and woman's) performance car."

View the first instalment of "True power should be shared" below: